Chick-fil-A

Calendars

Television / online video

“Dunk Tank” edited by Charlie Uniform Tango.

“Going Up” edited by Charlie Uniform Tango.

“Blown Away” edited by Charlie Uniform Tango.

“Baby” edited by Charlie Uniform Tango.

“Banner” edited by Charlie Uniform Tango.

“Polka” edited by Charlie Uniform Tango.

“Grilled Chicken Club” edited by Charlie Uniform Tango.

“Playground” edited by Charlie Uniform Tango.

“Drama” edited by Charlie Uniform Tango.

“Towel” edited by Charlie Uniform Tango.

Radio

outdoor

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Social

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#RenameTheSalad Initiative

When Chick-fil-A chose to leave the most important ingredient — CHICKEN — out of the name of the New Spicy Southwest Salad, the cows took to the internet asking people to help them get Chick-fil-A to #RenameTheSalad. In the YouTube Masthead, the cows invaded your personal space if you declined to help them. If you agreed to help, you were sent to their #RenameTheSalad Tumblr page. On the Tumblr page, visitors found a collection of arguments from the cows along with social media conversations between the cows and Chick-fil-A, Inc., all in an effort to get Chick-fil-A to add chicken to the name of the salad. Though the cows were unsuccessful, they did get a lot of support from their favorite chicken-loving humans while spreading awareness of the New Spicy Southwest Salad (with chicken) and inciting one of the most entertaining Twitter arguments in history.